Last summer, Meta decided to surprise the world by introducing a new social network called Threads. This platform was developed with a clear goal — to create an alternative to traditional social networks, offering users a space for more meaningful and thoughtful communication. Described as "Instagram for text," Threads quickly caught the attention of millions of users, and its rapid user base growth in a short period was impressive — drawing comparisons to similar popularity "explosions" previously seen on TikTok.
Enough time has passed to let what might have been considered a failed idea die, but Threads is more alive than ever. That's why we're writing this article. The time has come to start taking this new social network seriously. It's time for businesses to consider it in their marketing strategies to secure a worthy place under the sun and not be left behind when it becomes clear that Threads must be taken into account. Let's look at the general aspects of the new social network, and for more detailed advice on what businesses should do with Threads, you can read the article “How to Use Threads for Business. Practical Tips”.
Unlike other social networks, Threads positions itself as a platform where posts can be published with a 500-character limit. This creates a unique environment for expressing thoughts, which is more constrained than the long reads on Facebook, yet offers more space for expression compared to Twitter. Publications can be closely focused on a specific topic, with tags helping users find relevant content.
Threads stands out for its ability to work not only with text but also with other content formats, such as images, videos, links, and reposts. This makes the social network akin to a "joint child" of Facebook, Instagram, and Twitter, allowing users to create diverse content.
Threads strives to differentiate itself from other platforms by creating a space for positive communication. Unlike Facebook, where heated discussions often arise, or Instagram, which focuses on visual content, Threads provides a platform for friendly exchange of thoughts.
For existing Instagram users, creating an account in Threads is intuitive and straightforward. The ability to import data from Instagram or fill out the profile anew makes transitioning to the new platform convenient and quick.
Currently, an official advertising dashboard in Threads is absent, yet the growing audience of the platform and the developers' promises about the future introduction of advertising tools make it attractive for marketers and brands. According to the management of Meta, advertising possibilities will be considered once the number of active users exceeds a million, giving hope for future growth and expansion of advertising strategies in Threads.
Threads offers a unique opportunity for businesses to expand their online presence and attract a new audience. Although the platform is still considering the integration of advertising tools, brands can start building a community around their products or services using organic content. Encouragement to create meaningful content and active participation in communications provides new opportunities for brand recognition and attracting potential customers.
Integrating Threads into a business's marketing strategy can become an additional task for social media specialists. It is important to assess the platform's potential for a specific market segment and determine whether it should be included in the overall promotion strategy. Actively managing an account in Threads can give businesses a market advantage by attracting the attention of the target audience.
Threads requires a new approach to social media marketing strategy. Businesses and marketers looking to optimize their activity on Threads might find it beneficial to seek professional consultations from COI.UA. Together, we can select the optimal strategy for using Threads beneficially and with minimal expenses.
Although replicating content from other social networks may seem like an effective way to quickly fill an account on Threads, it is important to remember the necessity of adapting materials. Content that works on Facebook or Instagram may need rethinking to fit the format and communication culture on Threads.
Threads offers new perspectives in digital marketing and communications for businesses. Despite the current absence of official advertising tools, the platform opens doors for creative approaches to engagement and interaction with the audience. With the right strategy and active participation, Threads can become a valuable resource for developing your business in the digital space.
If you're still contemplating the importance of your business's presence on Threads, don't hesitate to seek professional consultation from COI.UA. Our team of experienced marketers will thoroughly analyze the specifics of your business, assess the opportunities and prospects that Threads opens, and based on this, develop a personalized, highly effective promotion strategy. We will not only help you understand how best to use this platform to achieve your marketing goals but also provide support at every stage of implementing the strategy, ensuring the maximum efficiency of your marketing investments in Threads.
