What a competent site design consists of: UX and UI
One of three network users makes a conclusion about the company based on the appearance of its site. Therefore, you shouldn't think of the design as just of a nice bonus or a good picture. If your site does not sell, it is worth conducting a design audit, because users complain about a bad site in only 1 case out of 26. More frequently, they just go to competitors and do not return.
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