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Remarketing in a Cookieless World: What Works Now
Remarketing is a digital marketing strategy that allows brands to show ads to people who have already interacted with them: visited a website, viewed products, or added items to their cart. The goal of remarketing is to remind users about a product, nudge them toward purchase, and bring them back into the sales funnel. Cookies are small pieces of data stored in a user’s browser. They enabled advertising platforms to track user behavior across different websites and create personalized ads. Of particular importance for marketing were third-party cookies — files placed by external services that allowed advertisers to see user actions beyond their own site. For many years, these files were the foundation of remarketing campaigns. But the landscape has changed: growing demands for data privacy and new browser policies have led to the gradual phase-out of third-party cookies. Today, businesses find themselves in a world where remarketing without cookies is no longer a theoretical discussion but a reality. For companies, this presents a new challenge: understanding how to set up remarketing without cookies while maintaining effectiveness. The focus now shifts to collecting user data without cookies — building proprietary databases through CRM systems, subscriptions, loyalty programs, and other first-party solutions. This new foundation enables brands to stay connected with their customers. The phase-out of third-party cookies forces marketers to rethink their approaches, explore new remarketing strategies, and answer the central question: how to adapt remarketing to an environment where user privacy and transparent interaction are top priorities.
Review
Social Media Design for High Conversion
Social media design today defines much more than just the aesthetics of an account. It directly affects how a user perceives a brand, whether they trust it, and whether they are ready to move from simply viewing content to making a purchase or submitting a request. In the digital space, where user attention scatters in a matter of seconds, high-conversion design becomes the factor that can hold interest and drive action. When someone first lands on a company’s page, their perception is shaped even before they read any text. The avatar, color palette, structure of visual blocks, and typography — all of this creates the first impression. If social media design looks chaotic or does not match the brand’s positioning, trust immediately decreases. On the other hand, a well-thought-out brand visual style evokes associations with professionalism and stability, creating a sense of consistency and care for the customer. The conversion rate directly depends on how easy and appealing it is for a user to interact with content. Design helps highlight key messages, emphasize product value, and properly place accents that lead to action. That is why the question of how to increase conversion in social media cannot be considered without a strong visual strategy. Every element — from cover designs to interactive stories — must work toward keeping the user engaged, interested, and ready to take the next step in the sales funnel.
Review
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