Threads has burst onto the business and marketing scene, and marketers cannot afford to fall behind. Let's discuss how to use Threads for business and provide a series of practical tips for businesses to work effectively with Threads. We have already shared general aspects of using this social network. If you missed it, we recommend checking it out тут. Today, we will focus on specific instructions for business owners and marketers to make the most efficient use of Threads.
The answer is definitely "Yes." Regardless of your current capabilities or resources for managing a page, it's important to secure your place on this network as early as possible. By registering an account now, you will gain an advantage when you start actively working with the platform. Even basic page content will prevent potential customers from having a negative perception of your brand.
The recommended minimum number of posts is one per week. This maintains brand presence on the social network and demonstrates activity. If resources allow, it's better to publish 2-3 posts per week, and ideally 5-7, to increase reach and interaction with the audience.
Publishing content in Threads that was specifically created for Instagram or Facebook requires businesses and marketers to deeply understand the differences between these platforms and Threads. The main limitation in Threads is the 500-character limit per post, which challenges us to shorten and adapt longer textual messages. This may lead to the loss of the original content's essence if the adaptation is not carefully and thoughtfully executed.
On Facebook, where we are accustomed to creating extensive and informative posts, and on Instagram, where the emphasis is on emotional and visual connection with the audience, the need to adapt content for Threads may be particularly relevant. It's important to find a balance between preserving the key idea of the post and optimizing it for Threads' limitations.
Meanwhile, Threads focuses on creating light and positive communication, requiring marketers to rethink their content creation approaches. Negative emotions or overly serious topics are less welcome, unlike more light-hearted and positive content that encourages friendly interaction. This means that when adapting content from Instagram or Facebook for Threads, attention must be paid not only to the character limit but also to the overall tone of communication, which should be light and inviting to dialogue.
The key to successful adaptation is not just shortening existing content but rethinking and transforming it in a way that suits the peculiarities of Threads and engages the audience. This may include reformatting long texts into shorter, more meaningful messages, focusing on key ideas, and using visual elements to enhance the message.
Content from Twitter can be partially used for Threads with some adaptations. Twitter requires conciseness and direct expression of thoughts, which is close to Threads' format. However, pay attention to the tone and style: Threads encourages lighter and more positive communication, so your content needs to be accordingly adapted.
Investing in creating unique content specifically for Threads is an important step for brands looking to leverage all the possibilities of this platform. Although investing in content may seem unjustified at the initial stage due to the lack of direct feedback in the form of sales or extensive reach, it is a long-term investment in your online presence. Similar to TikTok, where many brands initially doubted the need for adaptation but later gained significant resonance, Threads offers new opportunities for audience engagement.
Working with Threads may require more time than with other social networks due to the need for active engagement with the audience in comments. It's important not just to publish content according to a content plan but also to regularly interact with users, respond to comments, and create discussions. This ensures greater audience engagement and helps maintain community activity around your brand.
To effectively engage the audience, it's recommended to use tags to search for relevant content. Using keywords or tags, you can find posts discussing similar products or services, and offer your help or products. This approach not only attracts potential customers but also increases your brand's recognition.
When creating content for Threads, it's important to consider the unique aspects of this social network. Since the main focus is on textual content with a 500-character limit, your messages need to be concise and to the point. This doesn't mean you can't publish visual content; images and videos can effectively complement your textual messages, making them more attractive and understandable.
The tone of communication with the audience should be consistent across all textual communications. Choosing between a formal and informal style depends on your target audience and the overall tone of your brand. Keywords will help users find your posts, so don't forget to include them.
Visual content should be unified and reflect your brand's identity. Easy-to-understand images that contain elements of your brand style will ensure recognition among the vast amount of content on Threads.
Responding to comments in Threads might be more challenging without a familiar business manager, but it's necessary for maintaining a connection with the audience. If several people in your team respond to comments, it's important to ensure a consistent tone of communication and responsibility for interaction. Using a shared document or project management tool can help coordinate this process.
Communication with the audience in comments should be timely. It's necessary to respond at least once a day to not miss the opportunity for important interactions. Given the absence of private messages, for more personal inquiries, you can provide contact information in the profile or comments.
The desktop version of Threads offers convenience and efficiency in managing a business account directly from a computer. This is particularly useful for teams responsible for content creation and communications, allowing easy planning of publications, profile editing, and responding to comments without the need to switch between different devices.
Working with the desktop version may present certain technical inconveniences, such as issues with logging between accounts. This is important to consider when planning the workflow.
Thanks to the desktop version of Threads, you get the opportunity for deeper analysis and planning of your marketing strategy on the social network. Using a full computer interface allows more convenient work with texts, visual materials, and optimization of the overall content workflow.
Threads imposes certain restrictions for publications, including a 500-character limit on text posts, the ability to add up to 10 photos, and videos up to 5 minutes long. The presence or absence of links in posts and their impact on content ranking remains uncertain, but this should be considered when planning publications.
Understanding and adapting to these limitations is key to developing an effective content strategy on Threads. This requires a creative approach to content creation, the ability to express ideas concisely, and the use of visual content to complement textual messages.
Threads' algorithm, similar to TikTok, promotes diversity and experimentation with content. This opens doors for testing different formats and themes to discover which resonate best with your audience. Using this approach, you can maximize your brand's visibility on the social network and attract more potential customers.
The use of the Threads social network by companies targeting the European market requires special attention to legal aspects, particularly GDPR requirements for data protection. Currently, Threads is not operational in Europe due to strict copyright and personal data protection rules. This means that businesses planning to use this platform to engage customers from Europe must carefully study these aspects to avoid potential legal issues and wait a bit longer.
When developing a strategy for using Threads, it is important to consider both the technical capabilities of the platform and its social features. It is recommended to determine how content from other social networks can be adapted to the Threads format and develop a plan for creating unique content that meets the interests and expectations of the target audience on Threads.
Considering the features of Threads, it's worth exploring the use of content from Twitter as a basis for posts, adapting it to the lighter and less formal style of communication characteristic of Threads. It's also important to assess whether to invest in creating specialized content exclusively for Threads, based on potential returns and business capabilities.
Incorporating Threads into your marketing strategy will require additional efforts from SMM specialists, especially given the need for active audience engagement and content adaptation. It's crucial to develop a clear account management plan that includes regular content updates and responses to comments.
Effective communication in Threads requires regular monitoring of user activity and prompt responses to comments. The absence of private messages means all communications occur publicly, which may require businesses to exert additional efforts to maintain a positive image.
After implementing a Threads usage strategy, it's important to regularly analyze the results and make necessary adjustments. Using analytical tools will help identify the most effective content types and audience engagement strategies, allowing for optimization of marketing efforts and enhancing business presence on Threads.
After registering on Threads, the platform will automatically suggest you follow profiles you already follow on Instagram and will display recommendations for those who follow you. For personal accounts, this may not pose a question, but for business pages, it's important to limit the number of subscriptions.
This will help avoid associations with the dishonest practice of inflating numbers, which was common in the early days of Instagram's popularity. We recommend focusing on creating meaningful content that will attract users to subscribe to your brand, rather than actively following a large number of accounts.
If you're considering a strategy for promoting your business on Threads, a great starting point would be consulting with COI.UA. Our experienced marketers can deeply analyze the specifics of your business, assess the potential and opportunities Threads offers, and develop a personalized and effective promotion strategy based on this.
We will support you at every step of implementing the strategy, from monitoring results to adjusting the action plan according to the data received. For more detailed information and to order a consultation, please contact us through the feedback form located at the bottom of the page under the article. We look forward to the opportunity to help you successfully integrate Threads into your marketing strategy.
