A website’s SEO structure is a logically organized hierarchy of pages and categories that helps search engines understand the content of a site — and makes it easier for users to navigate it. It includes not only menus and submenus, but also clean URL paths, internal linking, topic-based content grouping, and technical settings for proper indexing. Unlike design, which merely visualizes content, the SEO structure is the foundation that determines whether a website appears in search results at all.

E-commerce events in GA4 are the foundation of all analytics, and for e-commerce projects, it is specifically e-commerce events that allow tracking the full user journey — from product view to purchase. Unlike Universal Analytics, GA4 (Google Analytics 4) has no categories or actions — everything comes down to events with parameters. This is flexible, but requires correct implementation before the site goes live. If you don’t include e-commerce events in the technical specification or do it after launch — you’ll have to rewrite code, lose data, and waste time.

Website promotion is a set of actions aimed at increasing a website’s visibility online, attracting traffic, and turning visitors into customers. This is especially critical for e-commerce, where online store promotion directly affects sales volume and business profitability.

A Technical Specification for Website Development Is Not Just an Instruction for the Developer. When it comes to website promotion, this document must contain clearly defined SEO requirements: site structure, landing pages, technical indexing parameters, meta tag templates, CMS requirements, and responsive web design. In other words, a technical specification for SEO is part of the strategy that determines whether the site will be visible in search results, how quickly it will be indexed by Google, and whether it can effectively compete in the niche.

In 2025, competition in e-commerce has reached a new level. There are plenty of online stores, even more offers, and customer attention is shorter than ever. That’s why a product presentation is no longer just a “description + photo.” It has become a mix of UX design, persuasive content, website performance, marketing tools, and a deep understanding of consumer psychology.

Website promotion isn’t just a series of actions — it’s a strategic process that helps businesses attract customers, increase visibility in search engines, and ensure steady profit growth. In 2025, online competition has intensified so much that random or chaotic actions almost never bring results. To make your website work for you, you need a comprehensive strategy for promoting websites that considers the type of resource, audience behavior, and changes in search engine algorithms.

A website is not just a company’s business card — it’s a working tool that should generate traffic, leads, and sales. But it won’t do that on its own. Promotion is what makes a site visible, positions it in a competitive environment, and helps attract the right audience.