Modern business, regardless of its size, can no longer ignore the importance of having its own website. For small businesses, a website can be a ticket to expansion and even salvation. Online sales, in particular, allow for expanding geographical presence with relatively low costs, transforming local businesses into global ones without the need for expensive branches or the creation of numerous new jobs. By opening their doors to the internet, small businesses gain the opportunity to attract customers not only locally but from any corner of the world.