Myroslava Yurova

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Myroslava Yurova

Founder, marketing specialist

Myroslava is our carrot and stick, because she knows both how to blow our mind with edits and praise us so we do more and better. She loves COI and fishing; we won't be surprised if one day she moves to a tent (because that's where she spends a quarter of a year). Myroslava manages to wake up early and look energetic even when she works late into the night, and she finds her zen in growing peas on the windowsill.

Super power: she works on a 25/8 schedule.

Check out our blog

How to Promote a Product-Based Business Online: Website, Social Media, Marketplaces

To make a product-based business sell, simply listing items online isn’t enough. In 2025, competition in most niches demands flexibility, fast adaptation, and a systematic approach to promotion. Even a great product — with quality photos and a compelling story — won’t “sell itself” if the customer has nowhere to discover it, compare it, or place an order.

07.06.2025

Reading time: 9 min

How Small Businesses Can Choose a Domain That Gets Found on Google

Imagine This: a potential customer hears about your brand, types it into Google — and finds nothing. Or they stumble upon a website with a long, confusing URL that doesn’t inspire trust. The chances they'll click on that site drop sharply. The chances they'll buy something? Even lower. For small businesses, this can be a turning point — especially if the website is meant to generate leads and drive sales.

03.06.2025

Reading time: 8 min

Effective Methods for E-commerce Promotion

Website promotion is a set of actions aimed at increasing a website’s visibility online, attracting traffic, and turning visitors into customers. This is especially critical for e-commerce, where online store promotion directly affects sales volume and business profitability.

08.07.2025

Reading time: 12 min

Typical Mistakes in SEO Specifications — and How to Avoid Them

A Technical Specification for Website Development Is Not Just an Instruction for the Developer. When it comes to website promotion, this document must contain clearly defined SEO requirements: site structure, landing pages, technical indexing parameters, meta tag templates, CMS requirements, and responsive web design. In other words, a technical specification for SEO is part of the strategy that determines whether the site will be visible in search results, how quickly it will be indexed by Google, and whether it can effectively compete in the niche.

08.07.2025

Reading time: 10 min

Promoting Your Website in 2025: What’s Changing and What Remains

A website is not just a company’s business card — it’s a working tool that should generate traffic, leads, and sales. But it won’t do that on its own. Promotion is what makes a site visible, positions it in a competitive environment, and helps attract the right audience.

02.07.2025

Reading time: 8 min

Website Architecture That Works: How to Build a Client-Centric Structure

Website architecture isn’t just about design, menus, or button placement. It’s a logical, well-thought-out structure that helps users find what they need as quickly as possible. If it’s convenient for users — it’s convenient for search engines too. Architecture determines how long a visitor stays on the site, whether they find what they’re looking for, and whether they take the desired action.

30.06.2025

Reading time: 10 min

Website Speed: How a 3-Second Delay Kills Your Conversions

Imagine you’ve just clicked on an eye-catching Instagram ad. The product looks interesting, so you tap the link. One second, two... three… Still loading. You wait, but your brain is already saying, “Maybe I’ll check something else.” And just like that — one click, one delay, and a potential customer is gone. For your business, that’s a lost sale.

26.06.2025

Reading time: 7 min

How to Start a Product-Based Business in 2025: Choose, Test, Sell

Starting a product-based business in 2025 isn’t about luck — it’s about strategy. A successful launch today means more than randomly choosing a trending item. It’s about having a clear hypothesis, testing demand fast, and moving with structure. In 2025, when anyone can sell through marketplaces, run ads on social media, and import directly from China, the winners are those who offer not just a product — but a product that people actually want.

09.06.2025

Reading time: 8 min

How to Promote a Product-Based Business Online: Website, Social Media, Marketplaces

To make a product-based business sell, simply listing items online isn’t enough. In 2025, competition in most niches demands flexibility, fast adaptation, and a systematic approach to promotion. Even a great product — with quality photos and a compelling story — won’t “sell itself” if the customer has nowhere to discover it, compare it, or place an order.

07.06.2025

Reading time: 9 min

How Small Businesses Can Choose a Domain That Gets Found on Google

Imagine This: a potential customer hears about your brand, types it into Google — and finds nothing. Or they stumble upon a website with a long, confusing URL that doesn’t inspire trust. The chances they'll click on that site drop sharply. The chances they'll buy something? Even lower. For small businesses, this can be a turning point — especially if the website is meant to generate leads and drive sales.

03.06.2025

Reading time: 8 min

Effective Methods for E-commerce Promotion

Website promotion is a set of actions aimed at increasing a website’s visibility online, attracting traffic, and turning visitors into customers. This is especially critical for e-commerce, where online store promotion directly affects sales volume and business profitability.

08.07.2025

Reading time: 12 min

Typical Mistakes in SEO Specifications — and How to Avoid Them

A Technical Specification for Website Development Is Not Just an Instruction for the Developer. When it comes to website promotion, this document must contain clearly defined SEO requirements: site structure, landing pages, technical indexing parameters, meta tag templates, CMS requirements, and responsive web design. In other words, a technical specification for SEO is part of the strategy that determines whether the site will be visible in search results, how quickly it will be indexed by Google, and whether it can effectively compete in the niche.

08.07.2025

Reading time: 10 min

Promoting Your Website in 2025: What’s Changing and What Remains

A website is not just a company’s business card — it’s a working tool that should generate traffic, leads, and sales. But it won’t do that on its own. Promotion is what makes a site visible, positions it in a competitive environment, and helps attract the right audience.

02.07.2025

Reading time: 8 min

Website Architecture That Works: How to Build a Client-Centric Structure

Website architecture isn’t just about design, menus, or button placement. It’s a logical, well-thought-out structure that helps users find what they need as quickly as possible. If it’s convenient for users — it’s convenient for search engines too. Architecture determines how long a visitor stays on the site, whether they find what they’re looking for, and whether they take the desired action.

30.06.2025

Reading time: 10 min

Website Speed: How a 3-Second Delay Kills Your Conversions

Imagine you’ve just clicked on an eye-catching Instagram ad. The product looks interesting, so you tap the link. One second, two... three… Still loading. You wait, but your brain is already saying, “Maybe I’ll check something else.” And just like that — one click, one delay, and a potential customer is gone. For your business, that’s a lost sale.

26.06.2025

Reading time: 7 min

How to Start a Product-Based Business in 2025: Choose, Test, Sell

Starting a product-based business in 2025 isn’t about luck — it’s about strategy. A successful launch today means more than randomly choosing a trending item. It’s about having a clear hypothesis, testing demand fast, and moving with structure. In 2025, when anyone can sell through marketplaces, run ads on social media, and import directly from China, the winners are those who offer not just a product — but a product that people actually want.

09.06.2025

Reading time: 8 min

How to Promote a Product-Based Business Online: Website, Social Media, Marketplaces

To make a product-based business sell, simply listing items online isn’t enough. In 2025, competition in most niches demands flexibility, fast adaptation, and a systematic approach to promotion. Even a great product — with quality photos and a compelling story — won’t “sell itself” if the customer has nowhere to discover it, compare it, or place an order.

07.06.2025

Reading time: 9 min

How Small Businesses Can Choose a Domain That Gets Found on Google

Imagine This: a potential customer hears about your brand, types it into Google — and finds nothing. Or they stumble upon a website with a long, confusing URL that doesn’t inspire trust. The chances they'll click on that site drop sharply. The chances they'll buy something? Even lower. For small businesses, this can be a turning point — especially if the website is meant to generate leads and drive sales.

03.06.2025

Reading time: 8 min

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