In a world where digital marketing is hailed as king, many rush to declare print advertising a relic of the past. However, has print advertising truly lost its relevance and effectiveness? This article dispels the common myths about the obsolescence of print advertising and highlights its enduring value in brands' marketing strategies.

Valentine's Day, a celebration of love and romance, is not only an important day for couples but also a significant event for businesses across various sectors. This period offers unique opportunities for companies to attract new customers, strengthen connections with the existing audience, and boost sales through effective marketing campaigns focused on emotions and feelings.

A marketing strategy is not just a plan of action, but a key tool that defines all the directions of advertising activity for promoting your business. It serves as the foundation upon which the success of every company is built. In this article, we will explore important aspects of creating a marketing strategy: from preliminary research to key elements that should be included in the strategy for the effective development of your business.

Website promotion — a process of actions aimed at increasing the visibility and popularity of your website on the Internet. This process includes various methods and strategies that help make your site visible to a wide audience on search engines, social media, and other platforms.

Website structure, or information architecture, is a fundamental aspect of successful web design and subsequent web development. A well-designed website structure plays a crucial role in providing a user-friendly experience and navigation for visitors. In this article, we will explore various types of website structures and their pros and cons, allowing you to make the best choice for your project.

During the war, the whole country suffers. But whilst the Armed Forces are responsible for military protection, every company in Ukraine is responsible for economic safety. Our COI team is one of such companies.