What Is a Conversion Window and How to Choose the Right Period
In Google Ads, it is easy to find settings that remain unchanged for years simply because the system already assigned them a particular value. The conversion window is one of them. The account is set to 30 days, conversions are coming in, campaigns are running, so there seems to be no reason to revisit the setting.
Review
23.10.2026
Reading time: 15 min











