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Brief

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Lviv Medical Center is a chain of ophthalmological clinics that offer vision treatment according to the latest world standards. They provide a full range of services: from medical examinations and sight correction prescriptions to complex surgical procedures.

https://lvivmedicalcenter.com

Task

We had a task to comprehensively promote the services of Lviv Medical Center. To do this, we decided to focus on promoting pages on social networks, developing a corporate website and improving workflows in the clinic. In addition, in order for LMC website and content to be recognizable, we worked with branding too.

Project description

For Lviv Medical Center, we have developed a simple and stylish corporate website, filled it with texts and high-quality photos, set up advertising campaigns. Content in social networks was adapted to the needs of the target audience. We’ve also improved work processes in the clinic through marketing and business consulting, staff training, etc.

Branding

As part of the project, we developed a brand book with a detailed description of the logo, corporate colors and possible options for their use. The logo of Lviv Medical Center consists of a glyph (an adapted emblem depicting a caduceus or a rod of Mercury), a vertical line and a font composition. There are three versions of the logo: light, dark and colored background.

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                             It is not allowed to use any colors, except for branded ones, as well as fonts, lines, contours, shadows, deformations,  
                           additional elements, etc., not provided in the logo. In addition, any rotation, compression or extension of the logo   
                                                                           that may distort its original appearance is not allowed.
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Colors

Corporate colors of Lviv Medical Center are white, brown and green. White is the main one, because it is a good canvas for placing elements, while brown and green are perfect for placing the accents. The color range is easy to combine with and adapt to any format.

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Business card / Referral letter

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Web

For Lviv Medical Center, we have developed a functional website that is convenient and understandable for the target audience of the clinic. In addition, we created simple and useful content for the web resource.

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Home page

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Blog page

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Adaptive version

The website works well on both PC and mobile devices. All features set works smoothly on various gadgets, and the design adapts to any format.

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SMM

For the Facebook and Instagram pages of Lviv Medical Center, we have created informative advertising posts with high-quality images, took care of a unified style of the pages, etc. Photo and text content increases awareness of clinic's services and helps build trust; in combination with well-established advertising it also sells to the target audience.

Analytics

To measure the effectiveness of our work, we conduct analysis. It allows you to track the number of visits to the website and the sources these visits come from. Plus, we can see which advertising call-to-actions work better (or worse), and based on this data we are able to constantly improve the content.

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Photo

For Lviv Medical Center, we took a location photo shooting, because we needed pictures not only of the team, but also of the clinic and its equipment. When it comes to treatment in a private clinic, it is very important to demonstrate a comfortable and modern space with modern equipment.

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Business consulting and support

Our team provided Lviv Medical Center with a complete business consulting package, which includes consultations for clinic staff, assistance in setting up work processes, and monthly consultations on marketing and business processes.