Naming, slogans
Every brand starts with the name. The letters that make it up are often of special importance to the owner, they will determine the attitude of consumers to the company, and carry a certain symbolism.
If you are thinking about how to name a company, and take the future of your business seriously, contact us!
Risks and surprises
First, when inventing a name, it is important to take into account the associative series that will arise in the consumer’s mind, so he or she does not get distracted. Second, make sure that the name does not cut the ear. Third, think of uniqueness. Imagine you have opened a salon, things have gone up, you need to register, and here it turns out that the beauty salon 'Tenderness' has already existed for a long time.
When working on naming, our company considers that the client may someday enter the foreign market (if necessary); we choose the melodious names for companies so that the consumer does not distort them. Trust us, renaming a company later is an expensive and often ungrateful business due to the potential loss of reputation and, as a consequence, customers; as a result, the firm decides to put up with the situation, while it could be proud of its name and make money on it!
Let's have a serious talk
The first thing our team does when it comes to coming up with a company name is conduct marketing research. This is how we study competitors and research your target audience. Several times the team gathers for brainstorming, during which name options are born; all of them meet the customer's criteria (language, word length, style, etc.). With each meeting, there are fewer and fewer options, but each of them becomes a diamond for us.
Next, we explore the names for readability, find similarities and consonances. Variants that have passed this stage are tested for uniqueness. When the customer determines the priority name options, we check them for perception by the target audience of the client.
As you can see, naming is a laborious process, but the result will be with you for years. The name of the company is its asset: it must appeal to your consumers and bring money to the business. The successful name of the company is easy and obvious to read.
How to recognize a perfect name? It is the one you remember 3 days after hearing.
Advertising slogan
This statement accompanies the name of the company, it is its motto. Summarizing the advertising offer, it reflects the philosophy of the company. A good advertising slogan sticks in your memory like a song.
The motto appears on the site, on social media and on the vast majority of advertising products (or even goods). Slogans are a delicate matter, but the phrases themselves must be 'juicy'. They are some kind of tips that help to distinguish certain products among all the variety of offers on the market. Therefore, in this work you need to catch the rhythm, think figuratively to find the metaphors that are best remembered and form the loyalty of customers.
Don't know where to start?
Start with words! Tell us how you want your business to sound, and we will analyze your market segment, take into account your wishes and create the best possible name for it and the appropriate slogan.
Corporate style
What is company's corporate style, or visual identity? It is what a company is known for. It is created by visual and emotional components. The mission of the corporate identity is to separate you from competitors, increase the visibility of your business, and create an image that will be unique in the market. This is how the company turns into a brand that is recognizable by eyes and emotions.
Branding: from firm to brand
Let's say, you're sewing leather handbags. You did it for friends, now you want to enter the market. How to make sure you will not get mixed up with someone else?
You need to come up with a logo, choose colors for the sign (and for the social media covers), decide on the font. Make business cards, print special guarantee cards, think of the packaging… It is hard no to miss anything, and all of this is what we call branding.
Branding is a complex service, which includes both logo development and decision on corporate colors and fonts. Ot forms the rules for the use of the corporate identity.
The result of our work is the brand book: a set of rules, examples, and (if necessary) additional elements of corporate identity — business cards, flyers, layouts for printing branded products, etc.
With a brand book you can navigate yourself on which innovations suit your company and which don't, use it to develop any advertising banners, booklets, ads on the Internet, websites, etc. Elements of corporate identity provide promotion of the company, its non-verbal communication with the outside world.
Over time, customers will recognize you not by name and logo only, but also by corporate colors, fonts, and design solutions. And that's how company becomes a famous brand.
You can't just leave it as it is
Corporate identity is harmonious and beautiful. Single style reinforces the image of a strong, successful company, speaks of trust, and encourages partnership.
If the corporate style is not properly designed at the very beginning, in the future the style of all graphic and marketing elements may differ and create cacophony and chaos. And it hits not only the aesthetic feelings of consumers, but also your pocket, because people will not recognize the brand.
Our task is to develop a corporate identity that will become your advertising weapon. A marketer, who works on branding paired with a designer, makes sure that the firm style sells. He conducts a serious analysis, based on an understanding of the symbolism and associativity of colors, sharp or obtuse corners, images, shape, and style of the font, etc.
With COI you will get a comprehensive design solution that will help to bring successfully a new product to the market or promote the old one, and to reduce advertising costs in the future.
Polygraphy
Printing design is far from the main profile of COI, but we are used to providing our clients with a full range of services. High-quality branding should be the core, that passes through all advertising materials used by the business. Therefore, it is especially important that business cards, flyers or billboards support not only the requirements of the brand book, but also the general idea of brand positioning.
CMYK or RGB?
When designing printing, we consider all the necessary requirements for colors, fonts, sizes, etc. We recommend the best paper for printing or circulation. We know how to create a business card and develop a graphic design for a billboard.
On a silver platter
It's important for us to provide 'all-inclusive' in the marketing sense. COI specialists are convinced that the client does not have to deal with the quality of printing and does not oblige to be able to evaluate it. We cooperate with several printing companies, and we know where you can order quality printing at reasonable prices. And if suddenly something goes wrong when printing, you will not even know about it. We take responsibility for the quality, and if it is necessary to reprint imperfect business cards — we will organize it. The client will get the result, verified by our scrupulous eye for details.
