In the document, we have described in detail the methods of communication with the target audience, ways to achieve the company's goals, a description of the further action plan and brand development. Working on this marketing strategy will help increase the company's sales and brand awareness in the market.

We have created a detailed structure of the site taking into account all the requests of the client. While developing the prototype we took into account the specifics of Piccolo, the characteristics of the company's products, the characteristics of the target audience and marketing strategy. At each stage, the structure and prototype were approved by the customer.

The Piccolo online store is easy to use and created due to the needs of the target audience. The website has an adaptive design, effective tools for finding and filtering goods, a convenient and fast order form.

For the Piccolo online store, we have developed a simple catalog in which, for convenience, all products are filtered by size, color, price, season and material. We also took care of the personal account and the clear functionality of the cart with the possibility to choose the payment method and order confirmation.

Adaptive design is one of the most important features of the Piccolo online store. We made sure that the site was well displayed and worked on any device. We took into account all the elements of UI / UX design that are necessary for the proper functioning of the site