Life without front-end: what websites would look like

You open a browser, enter your query and get redirected to a beautiful, clear site. However, a good website is a result of the joint work of many specialists. They work carefully on every detail: design, text, images, databases, behavior of elements.

You open a browser, enter your query and get redirected to a beautiful, clear site. However, a good website is a result of the joint work of many specialists. They work carefully on every detail: design, text, images, databases, behavior of elements.

The job of the front-end developer is to turn a static image and obscure databases into a beautiful service that is convenient for the user.

Where does front-end development begin

The first task is to create an html format of a design layout. In other words, the task is to make design elements clickable. However, without the data added by the back-end developer, these buttons do not make sense.

Having laid the initial structure, we obtain relevant information that can theoretically meet the needs of the user. However, in practice it does not look very cool. In essence, this is just a set of symbols and pictures dropped into one pile. What should one do with it? Stylize!

To make it beautiful, we add styles

This is a task for front-end developers as well. With CSS (Cascading Style Sheets), an incomprehensible set of pictures and text look great.

With the added styles, the text becomes formatted, and the images - stylized for the design of the web resource (desired color, shape, fonts, etc. are set).

Looks nice, but doesn't work. Setting up the functionality

In order for all buttons, shapes, sliders to work, the front-end developer adds functionality to the site using Javascript.

Thanks to this programming language, all dynamic elements of the site work properly in the client's browser. When a user presses a button, it will respond and perform programmed actions (for example, flipping slides or opening a form).

Important details, or What else is front-end responsible for

Responsive web design is used to make the finished web resource look good on any device (computer, phone, tablet). So if you see that the site looks crooked on your screen, it's a front-end developer's fault.
Correct work of forms. It's annoying when you fill out an important form (for example, to pay for something) and it doesn't work well. If the user accidentally clicks the mouse several times, the payment may even be charged again. So it is not surprising that the proper work of forms is checked more than once before the project launching.
Web accessibility. In addition to the visible layout, the front-end developer creates separate attributes that facilitate the use of the resource for people with special needs. For example, enlarged elements, sound text or spelled Braille - all this can be turned on if necessary.

Do you want your site to look beautiful and work properly? We will develop a web resource that will meet all the requirements. Text us and the COI team will create the best strategy to promote your business!

Check out our blog

7 Ideas for Gamifying Customer Loyalty to Encourage Repeat Purchases

Gamification of loyalty programs may sound like a trendy term today, but behind it lies a completely practical tool. It’s about using game mechanics where games normally don’t exist — in the process of shopping, customer service, or interaction with a brand. Simply put, it’s when ordinary shopping turns into a game with levels, points, quests, or collections, and the customer feels a sense of achievement, just like in a favorite mobile game. Loyalty programs with game elements serve the same purpose as classic bonus systems but with much stronger engagement. Traditionally, a loyalty program is a system of incentives designed to encourage repeat purchases: discounts, points, cashback. Familiar and a bit dull. Gamification brings this process to life, adding excitement and a sense of competition. Why does combining these two approaches deliver such a strong result? People love to win — even in small things. The feeling of progress, social recognition, and a bit of rivalry spark powerful motivation. That’s why customer retention strategies for 2026 increasingly include game-based scenarios. Imagine a theoretical example: an online shoe store invites shoppers to complete “missions” — leave a review, try a new collection, invite friends. Each action earns points, and reaching a new “level” gives a personal discount or early access to new arrivals. This approach naturally answers the question of how to retain online store customers without the tired “buy more — get a discount.” Gamification of loyalty programs works equally well in physical stores and e-commerce. Thanks to it, shoppers return not only for the product but also for the emotions. And that is the key answer to the question of how to keep customers coming back at a time when competition between brands is becoming relentless.

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Reading time: 17 min

How Competitor Research Helps Save on Advertising

In marketing this isn’t a trendy buzzword but a routine working practice. Competitor research means looking closely at what other players in your niche are doing: which campaigns they launch, which channels they choose, how their audience responds. It’s not about copying — it’s about understanding the market. Alongside this goes the idea of saving on your advertising budget. This isn’t about slashing costs, but about using funds wisely: every dollar should bring a result, not just “spin” in ads. Why combine these two approaches? Because someone else’s experience is a ready-made textbook that already shows both mistakes and wins. When you know what didn’t work for competitors, it’s easier to avoid expensive experiments. And when you see which formats perform well, you can adjust your own campaigns faster. Imagine a simple example. A small online store is preparing to launch ads. At the same time, the team monitors the activity of bigger players: one is heavily investing in banners but engagement is dropping; another focuses on short videos and consistently grows their audience. These observations help avoid spending money on channels that no longer work and immediately invest in the format that truly delivers. That’s why, when the question of how to reduce advertising costs comes up, you shouldn’t start by cutting the budget but by running a deep analysis. Use reliable tools for competitor research: see how they set up ads, which audiences they target, which keywords they promote. Even the simple habit of checking competitors’ ads before starting a campaign saves money. These are today’s real strategies for reducing advertising expenses: smart planning backed by facts, not guesses. You don’t spend more — you spend smarter, and every dollar you invest works toward real results.

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Search engine optimization isn’t the final touch after a website launch — it’s part of its DNA. The way the structure is designed, the code is written, the content is placed, and the server is configured determines whether your site will ever reach the top of search results. In practice, it’s common to see a situation where a website is already built — design finalized, texts written — and only then someone remembers about SEO. At that point, everything needs fixing: from URLs to page load speed. This not only delays the launch but doubles the costs. Optimization should start together with development. While designers are creating layouts, SEO specialists should already be planning indexation logic, menu structure, meta tags, and semantic links between pages. This collaboration ensures proper on-page optimization — the kind that helps search engines clearly understand what your site is about and what value it provides to users. When SEO is integrated into the development process, optimization and promotion happen organically. Search algorithms “read” a logical structure, pages are indexed without duplicates, and your content gets a chance to appear in extended results — the so-called zero-click effect, where users see answers before even clicking. That’s what defines brand visibility today. This approach isn’t just a technical requirement — it’s a strategic advantage. It saves budget, reduces ad spending, and prevents costly “repairs” after launch. Search engine optimization and website promotion aren’t separate phases but a continuous process that begins at the design stage. A site built with SEO in mind ranks faster in search results. It already has the technical foundation for growth — clear hierarchy, optimized metadata, adaptive code, and an efficient internal structure. The result? Stable ranking growth without extra expenses or post-launch headaches. In other words, SEO and website promotion strategies aren’t add-ons — they’re the foundation of an effective project. That’s why SEO should be part of development — not after, but from the very beginning.

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Reading time: 18 min

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17.09.2025

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7 Ideas for Gamifying Customer Loyalty to Encourage Repeat Purchases

Gamification of loyalty programs may sound like a trendy term today, but behind it lies a completely practical tool. It’s about using game mechanics where games normally don’t exist — in the process of shopping, customer service, or interaction with a brand. Simply put, it’s when ordinary shopping turns into a game with levels, points, quests, or collections, and the customer feels a sense of achievement, just like in a favorite mobile game. Loyalty programs with game elements serve the same purpose as classic bonus systems but with much stronger engagement. Traditionally, a loyalty program is a system of incentives designed to encourage repeat purchases: discounts, points, cashback. Familiar and a bit dull. Gamification brings this process to life, adding excitement and a sense of competition. Why does combining these two approaches deliver such a strong result? People love to win — even in small things. The feeling of progress, social recognition, and a bit of rivalry spark powerful motivation. That’s why customer retention strategies for 2026 increasingly include game-based scenarios. Imagine a theoretical example: an online shoe store invites shoppers to complete “missions” — leave a review, try a new collection, invite friends. Each action earns points, and reaching a new “level” gives a personal discount or early access to new arrivals. This approach naturally answers the question of how to retain online store customers without the tired “buy more — get a discount.” Gamification of loyalty programs works equally well in physical stores and e-commerce. Thanks to it, shoppers return not only for the product but also for the emotions. And that is the key answer to the question of how to keep customers coming back at a time when competition between brands is becoming relentless.

16.09.2025

Reading time: 17 min

How Competitor Research Helps Save on Advertising

In marketing this isn’t a trendy buzzword but a routine working practice. Competitor research means looking closely at what other players in your niche are doing: which campaigns they launch, which channels they choose, how their audience responds. It’s not about copying — it’s about understanding the market. Alongside this goes the idea of saving on your advertising budget. This isn’t about slashing costs, but about using funds wisely: every dollar should bring a result, not just “spin” in ads. Why combine these two approaches? Because someone else’s experience is a ready-made textbook that already shows both mistakes and wins. When you know what didn’t work for competitors, it’s easier to avoid expensive experiments. And when you see which formats perform well, you can adjust your own campaigns faster. Imagine a simple example. A small online store is preparing to launch ads. At the same time, the team monitors the activity of bigger players: one is heavily investing in banners but engagement is dropping; another focuses on short videos and consistently grows their audience. These observations help avoid spending money on channels that no longer work and immediately invest in the format that truly delivers. That’s why, when the question of how to reduce advertising costs comes up, you shouldn’t start by cutting the budget but by running a deep analysis. Use reliable tools for competitor research: see how they set up ads, which audiences they target, which keywords they promote. Even the simple habit of checking competitors’ ads before starting a campaign saves money. These are today’s real strategies for reducing advertising expenses: smart planning backed by facts, not guesses. You don’t spend more — you spend smarter, and every dollar you invest works toward real results.

16.09.2025

Reading time: 17 min

10 Types of Content That Build Brand Trust

Content marketing isn’t just about a brand “posting something.” It’s a way to speak to people so they truly hear and understand you. Through texts, videos, and social media posts, a company shows who it is, why it works the way it does, and what stands behind its decisions. And when that story is told sincerely, content becomes more powerful than advertising. Content that builds trust doesn’t try to convince at any cost. It relies less on slogans and more on meaning. It can be a client’s story, a simple product explanation, an honest case study, or a behind-the-scenes photo — anything that shows the company is real and transparent. These are the materials that make people feel a brand can be trusted. People see hundreds of brands every day — and, frankly, they’re tired of the same promises. Those who win are the ones who speak simply and consistently. Not louder, but clearer. When communication style stays stable and the message remains honest, trust grows. And that’s no longer about “sales,” but about the sense that there are real people behind the logo. To strengthen a company’s reputation and grow a brand online, you need more than improvisation — you need a system. It starts with a content plan — a thoughtful combination of formats: types of content for social media, blog materials, website copy, UGC content, analytics, and visuals. When all of this works together, the brand doesn’t just stand out — it becomes understandable to the audience and clearly visible even in search engines. Trust doesn’t appear overnight. It’s built gradually — when every piece of content, even the smallest, adds one more genuine detail to the bigger story. That’s when your content stops being background noise and starts working as proof: this brand is alive, evolving, and worth attention.

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Reading time: 25 min

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Marketing support is a comprehensive service that provides ongoing assistance to a business in the field of marketing. Its goal is to make the company’s growth systematic, manageable, and predictable. Unlike one-time consultations or short-term projects, marketing support covers all stages of work — from strategy and planning to analytics, advertising, contractor management, and performance evaluation. In its modern form, it is a marketing outsourcing model, where an external specialist or team is assigned to the company and performs the same functions as an in-house marketer: analyzing the market, developing the company’s marketing strategy, launching promotional campaigns, monitoring results, and improving processes. This approach relieves the business owner from operational over

10.11.2025

Reading time: 18 min

SEO for New Websites: What Matters Already at the Development Stage

Search engine optimization isn’t the final touch after a website launch — it’s part of its DNA. The way the structure is designed, the code is written, the content is placed, and the server is configured determines whether your site will ever reach the top of search results. In practice, it’s common to see a situation where a website is already built — design finalized, texts written — and only then someone remembers about SEO. At that point, everything needs fixing: from URLs to page load speed. This not only delays the launch but doubles the costs. Optimization should start together with development. While designers are creating layouts, SEO specialists should already be planning indexation logic, menu structure, meta tags, and semantic links between pages. This collaboration ensures proper on-page optimization — the kind that helps search engines clearly understand what your site is about and what value it provides to users. When SEO is integrated into the development process, optimization and promotion happen organically. Search algorithms “read” a logical structure, pages are indexed without duplicates, and your content gets a chance to appear in extended results — the so-called zero-click effect, where users see answers before even clicking. That’s what defines brand visibility today. This approach isn’t just a technical requirement — it’s a strategic advantage. It saves budget, reduces ad spending, and prevents costly “repairs” after launch. Search engine optimization and website promotion aren’t separate phases but a continuous process that begins at the design stage. A site built with SEO in mind ranks faster in search results. It already has the technical foundation for growth — clear hierarchy, optimized metadata, adaptive code, and an efficient internal structure. The result? Stable ranking growth without extra expenses or post-launch headaches. In other words, SEO and website promotion strategies aren’t add-ons — they’re the foundation of an effective project. That’s why SEO should be part of development — not after, but from the very beginning.

04.11.2025

Reading time: 18 min

A Content Strategy That Truly Sells: 5 Key Steps

A content strategy is the foundation of any effective business communication with its audience. It defines what to say, to whom, in what format, and with what goal — so that content doesn’t just fill space in the feed but actually influences potential clients’ decisions. A successful strategy combines creativity, data, and analytics, building a system where every post serves a purpose: attracting attention, building trust, driving purchases, or strengthening loyalty. Many companies maintain active pages, regularly posting beautiful visuals and informative texts — yet see no results. The problem isn’t the quality of the content, but the lack of a clear logic behind its creation. Without understanding goals and structure, even the best visuals go into a void — they don’t guide the user toward action. That’s why a content strategy isn’t about inspiration; it’s a business tool that builds a sales system through communication. A real content strategy doesn’t start with post ideas — it starts with deep analysis: who your audience is, what they want, what doubts they have, and what motivates them to choose you. Next comes building a logical content structure, defining key themes and formats, setting tone and visuals, planning publication frequency, and establishing a system for evaluating results. Below are five clear steps to make your content meaningful and effective. This isn’t theory — it’s a practical system you can apply today to make your content start driving sales.

03.11.2025

Reading time: 12 min

10 Myths About Omnichannel Marketing That Companies Still Believe

Omnichannel marketing is not just about “being everywhere.” The idea is to give a person who interacts with your brand in different places one continuous, logically connected experience. For example, a shopper might browse a product in a mobile app, continue on the website, and finish the purchase in a physical store — and feel the same atmosphere, see the same prices, and get the same offers at every step. It’s like having a single ongoing conversation with the customer, no matter where they are: on social media, on your site, or at the checkout counter.

17.09.2025

Reading time: 25 min

Marketing Strategy for Small Business: Where to Start

A marketing strategy for a small business is not a fancy document for investors and not a set of loud buzzwords. It’s a clear, practical action plan a few steps ahead: whom you want as your customer, how to meet them, and what to say so they come back again. This “roadmap” covers everything — from choosing advertising platforms to setting the tone and style of your social media. Put even more simply, it’s a growth roadmap. It helps attract new people, build brand recognition, and earn steadily without chaotic attempts to “hit the jackpot” by chance.

17.09.2025

Reading time: 20 min

7 Ideas for Gamifying Customer Loyalty to Encourage Repeat Purchases

Gamification of loyalty programs may sound like a trendy term today, but behind it lies a completely practical tool. It’s about using game mechanics where games normally don’t exist — in the process of shopping, customer service, or interaction with a brand. Simply put, it’s when ordinary shopping turns into a game with levels, points, quests, or collections, and the customer feels a sense of achievement, just like in a favorite mobile game. Loyalty programs with game elements serve the same purpose as classic bonus systems but with much stronger engagement. Traditionally, a loyalty program is a system of incentives designed to encourage repeat purchases: discounts, points, cashback. Familiar and a bit dull. Gamification brings this process to life, adding excitement and a sense of competition. Why does combining these two approaches deliver such a strong result? People love to win — even in small things. The feeling of progress, social recognition, and a bit of rivalry spark powerful motivation. That’s why customer retention strategies for 2026 increasingly include game-based scenarios. Imagine a theoretical example: an online shoe store invites shoppers to complete “missions” — leave a review, try a new collection, invite friends. Each action earns points, and reaching a new “level” gives a personal discount or early access to new arrivals. This approach naturally answers the question of how to retain online store customers without the tired “buy more — get a discount.” Gamification of loyalty programs works equally well in physical stores and e-commerce. Thanks to it, shoppers return not only for the product but also for the emotions. And that is the key answer to the question of how to keep customers coming back at a time when competition between brands is becoming relentless.

16.09.2025

Reading time: 17 min

How Competitor Research Helps Save on Advertising

In marketing this isn’t a trendy buzzword but a routine working practice. Competitor research means looking closely at what other players in your niche are doing: which campaigns they launch, which channels they choose, how their audience responds. It’s not about copying — it’s about understanding the market. Alongside this goes the idea of saving on your advertising budget. This isn’t about slashing costs, but about using funds wisely: every dollar should bring a result, not just “spin” in ads. Why combine these two approaches? Because someone else’s experience is a ready-made textbook that already shows both mistakes and wins. When you know what didn’t work for competitors, it’s easier to avoid expensive experiments. And when you see which formats perform well, you can adjust your own campaigns faster. Imagine a simple example. A small online store is preparing to launch ads. At the same time, the team monitors the activity of bigger players: one is heavily investing in banners but engagement is dropping; another focuses on short videos and consistently grows their audience. These observations help avoid spending money on channels that no longer work and immediately invest in the format that truly delivers. That’s why, when the question of how to reduce advertising costs comes up, you shouldn’t start by cutting the budget but by running a deep analysis. Use reliable tools for competitor research: see how they set up ads, which audiences they target, which keywords they promote. Even the simple habit of checking competitors’ ads before starting a campaign saves money. These are today’s real strategies for reducing advertising expenses: smart planning backed by facts, not guesses. You don’t spend more — you spend smarter, and every dollar you invest works toward real results.

16.09.2025

Reading time: 17 min

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