Due to the COVID-19 pandemic and subsequent war, many Ukrainians have moved to rural areas. This trend is driven by several factors. Firstly, the high risk of infection in densely populated cities has led many to seek safer places to live. Secondly, the war has caused the evacuation of a significant portion of the population from frontline regions, leading to an increase in village residents. Additionally, many relocated businesses have resumed operations in the western regions of Ukraine, including rural areas.

In today's world, having an effective website is critically important for businesses. A website is not just a digital business card; it is a powerful tool that can significantly impact your business's success. Whether you are just starting your entrepreneurial journey or are an experienced player in the market, choosing the right platform and approach for developing your business website can be the key to your success.

The information society represents a stage of human civilization development where information becomes the primary resource, and information and communication technologies (ICT) are the main means of achieving social and economic progress. This society is characterized by the creation, distribution, and manipulation of information as the main sources of income and power. Digitization refers to the process of converting information from traditional formats into digital formats, allowing for easier storage, processing, and data exchange.

Digitalization has changed the way small businesses interact with their customers, manage operations, and compete in the market. It enables small companies to expand their reach, improve process efficiency, and enhance customer satisfaction. Thanks to digital tools such as online marketing, e-commerce, customer relationship automation, and business analytics, small enterprises have the opportunity to compete with large corporations, having significantly fewer resources. Digitalization also opens access to global markets, allowing small companies to sell their products and services to customers around the world without the need for a physical presence using e-commerce tools.

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent marketing content to attract and retain a clearly defined audience — and, ultimately, to drive profitable consumer action. It differs from traditional advertising in that instead of directly promoting products or services, it aims to provide users with relevant and useful content.

Search Engine Optimization (SEO) has become an integral part of any business's successful marketing plan. The correct use of SEO determines a website's visibility in search engines, thereby attracting potential customers. SEO can be divided into several key types, each playing a unique role in promoting a website. In this article, we will examine the main types of search engine optimization, their features, and how to apply them to improve your results.