The information society represents a stage of human civilization development where information becomes the primary resource, and information and communication technologies (ICT) are the main means of achieving social and economic progress. This society is characterized by the creation, distribution, and manipulation of information as the main sources of income and power. Digitization refers to the process of converting information from traditional formats into digital formats, allowing for easier storage, processing, and data exchange.

Digitalization has changed the way small businesses interact with their customers, manage operations, and compete in the market. It enables small companies to expand their reach, improve process efficiency, and enhance customer satisfaction. Thanks to digital tools such as online marketing, e-commerce, customer relationship automation, and business analytics, small enterprises have the opportunity to compete with large corporations, having significantly fewer resources. Digitalization also opens access to global markets, allowing small companies to sell their products and services to customers around the world without the need for a physical presence using e-commerce tools.

Big Data refers to the large volumes of structured and unstructured information that cannot be effectively processed by traditional data handling systems.

Often, entrepreneurs focus on attracting new customers, forgetting that repeat sales can be the foundation of stable income. Statistics show that selling to an existing customer is significantly easier and cheaper than acquiring a new one. The cost of acquiring new customers is usually several times higher than the cost of repeat sales, while existing customers already have a positive experience and trust in your brand.

The "Circle of Choice" strategy is a concept that helps marketers understand and analyze the consumer decision-making process. It encompasses all stages of consumer interaction with a brand, starting from the awareness of a need to the final purchase decision and subsequent brand loyalty. In today's highly competitive market, understanding the Circle of Choice strategy is crucial for creating an effective marketing strategy that attracts and retains customers.

Website ergonomics is the science and practice of creating websites that are convenient, efficient, and enjoyable for users. The main goal of website ergonomics is to ensure maximum user convenience, which includes logical structure, easy navigation, attractive design, and fast page loading. An ergonomic website helps users quickly find the necessary information and perform desired actions with minimal effort. In this article, we will discuss what ergonomics is and how it benefits businesses.

Due to the COVID-19 pandemic and subsequent war, many Ukrainians have moved to rural areas. This trend is driven by several factors. Firstly, the high risk of infection in densely populated cities has led many to seek safer places to live. Secondly, the war has caused the evacuation of a significant portion of the population from frontline regions, leading to an increase in village residents. Additionally, many relocated businesses have resumed operations in the western regions of Ukraine, including rural areas.

In today's world, having an effective website is critically important for businesses. A website is not just a digital business card; it is a powerful tool that can significantly impact your business's success. Whether you are just starting your entrepreneurial journey or are an experienced player in the market, choosing the right platform and approach for developing your business website can be the key to your success.

The information society represents a stage of human civilization development where information becomes the primary resource, and information and communication technologies (ICT) are the main means of achieving social and economic progress. This society is characterized by the creation, distribution, and manipulation of information as the main sources of income and power. Digitization refers to the process of converting information from traditional formats into digital formats, allowing for easier storage, processing, and data exchange.

Digitalization has changed the way small businesses interact with their customers, manage operations, and compete in the market. It enables small companies to expand their reach, improve process efficiency, and enhance customer satisfaction. Thanks to digital tools such as online marketing, e-commerce, customer relationship automation, and business analytics, small enterprises have the opportunity to compete with large corporations, having significantly fewer resources. Digitalization also opens access to global markets, allowing small companies to sell their products and services to customers around the world without the need for a physical presence using e-commerce tools.