People often say, “Why would a rural business need a website? Everyone already knows each other here.” But times are changing. Even in small towns and villages, people search for information online before visiting — and they want to know who they’re dealing with before making that first call.

When a user lands on your website, they decide within seconds whether they want to stay and engage with your brand. If something feels confusing, overloaded, or inconvenient — you don’t just lose a visitor, you lose a potential customer.

Users are increasingly browsing websites from mobile devices rather than desktops. In most industries, mobile traffic has become the primary source — and this isn’t just a trend anymore, it’s the standard. Yet many online stores still underestimate the importance of responsive design or rely on minimal mobile versions that don’t account for how users behave on smartphones.

Social media is where your potential customers spend hours every day. But just showing up in their feed isn’t enough — to grab attention and drive sales, your ads need to be set up correctly. Otherwise, you'll end up with costs instead of conversions.

In product-based businesses, having a website isn’t enough — what matters is whether potential customers can find it on Google. The reality is that most users don’t go beyond the first page of search results. If you’re not there, you’re missing out on sales — no matter how good your product or design is.

Instagram remains one of the key platforms for business promotion, especially in B2C, fashion, beauty, education, and local services. But with its popularity comes a growing number of misconceptions about how advertising on the platform really works. Some claim Instagram “no longer performs,” while others believe a beautiful image is all it takes to succeed.