E-Commerce Events in GA4: A Pre-Launch Implementation Checklist
E-commerce events in GA4 are the foundation of all analytics, and for e-commerce projects, it is specifically e-commerce events that allow tracking the full user journey — from product view to purchase. Unlike Universal Analytics, GA4 (Google Analytics 4) has no categories or actions — everything comes down to events with parameters. This is flexible, but requires correct implementation before the site goes live. If you don’t include e-commerce events in the technical specification or do it after launch — you’ll have to rewrite code, lose data, and waste time.
Review
09.07.2025
Reading time: 14 min