Laughter Through the Screen: How Humor and Memes Become Powerful Marketing Tools
Humor is a powerful means of communication that crosses cultural and linguistic barriers, creating a positive emotional experience that strengthens the connection between the brand and its target audience. Using humor in marketing not only improves brand recognition but also aids in its recall, as people tend to remember information that elicited strong positive emotions such as joy or laughter.
Review
25.03.2024
Reading time: 12 min