Sweatpants, made in Vietnam, black, two pockets.
Pants with ‘DO IT. JUST DO IT’ on the label.
Which ones will you choose?
The average person just informs, and the copywriter wraps the product in emotions and sells them: wearing these pants, you can do anything.
Brand name, slogan, video script, product description, texts on the site, commercial offers, newsletter, social networks posts, SEO-texts – that’s what copywriters do, and trust us, they can do even more. They know how to combine words so that the text sells.
What does a copywriter consist of?
A copywriter is an orchestra person. A marketer, psychologist, advertiser, poet and Ukrainian language teacher join their hands every time a goal appears on the horizon: to write an advertising text. A text that sells.
The marketer has studied the features of TA, the psychologist understands the motives of human behavior, the advertiser has watched thousands of videos to know all the trends, the poet will shape their knowledge into something beautiful, and the teacher will put commas where is needed.
Editor and proofreader check all our texts. So no worries — a missed coma will not ruin your business reputation.
Texts should sell, not gather dust!
A quality text increases conversions. You do not have to update it often, and it sells without days off.
Effective texts that sell are our specialization and work of love. We fight clichés and empty rhetoric, process facts, look for unusual metaphors, and test headlines. Each of our ad texts finds its buyer!
Newsletter is the most effective tool for working with B2B audiences, but it is often used quite successfully when working with the B2C segment too.
B2B recipients respect short letters. They know the value of time and love when others understand it. Such a letter should be accurate and concise. On the other hand, the special feature of letters for B2C audience is openness, personal approach. Cause emotion, touch people’s heart, and they will become your clients.
Customers need personal appeal, not flattery. They should be attracted by an offer, not by fables about the company. You are a potential partner, so you need to communicate equally.
Follow these rules and write catchy texts — this is the balance that professional email-marketer wants to achieve and which our team has.
You’ve got mail!
Remember how in the movie ‘you’ve got letter’, Meg Ryan and Tom Hanks were overwhelmed with joy every time they heard a notification of a new letter? They met online and communicated in Internet only, and both were a ‘warm contact base’ for each other.
The warm contact base is your customers. They already know you a little from conferences, you exchanged business cards or they used the services of your company or bought your product. At least knowing about your existence, they will probably read your letter and most likely order your services. Working with this category of recipients shows the highest results, because it shows your personal interest in cooperation.
The cold contact base includes contacts of people who do not know or haven’t heard anything about you. Usually such recipients are cautious of letters. However, if you write an interesting subject of the letter, make a good offer and do not burden the letter with attachments, those cautious strangers can become your reliable partners.
How your first letter can become your last one
The subject of the letter is as important as the title of the book. And often, to interest the audience, the addressees get provocative. Let's say you can call the letter ‘Open, otherwise I'll kill the cat’, get high rates of clicks, but will your letter be read? Won't your letter be marked as spam if the information doesn't justify the topic?
Obsessive, boring, low-quality letters ARE a spam. But the thing is that after the first failure it is Impossible to reach this recipient again.
Mail agents, through which we send letters, show the number of clicks and jumps for a particular letter. And it's very useful for accurate analysis, quick response and prompt changes to the newsletter strategy.
Following the analytics, we build a map of interaction based on the response of the recipient. To bring it to the desired effect, we use the principle of the decision tree. We plan calls and write scripts for them.
We know when a letter should be text only and when it should be graphic. And we know how to make a decent design for it.
We also configure mailing via SMS and messengers. We will advise the best tool and find a way to your customers!
How often do you plan to update the text on the Home page and products’ descriptions?
Ususally it is impractical to change them, because these texts are long-term content, and if they are also high-quality, then a good investment too.
Then there is a question:
- Where should you respond to users’s requests?
- How to inform the users about service updates?
- Where to put keywords for promotion?
- Where, after all, is there a place on the site for expert evaluation and opinions on business?
Such a place is in the sections ‘Articles’, ‘News’, or ‘Blog’. And all this information (as well as anything you want to publish of the website) can be presented in there.
How does an article for a website look like?
First, it is an informational text designed to sell. It is also a SEO-text. It is written in the style of your website, so it is organic and therefore serves its sole purpose: to sell your products and services, albeit indirectly.
Second, this advertising text is interesting and useful. Think back to when you were searching for a tutorial, and Google showed you someone's opus? And that opus consisted of milk-and-water paragraphs with keywords here and there. We hate that! Share your knowledge with customers, and they will thank you: not always by buying, but at least by feedback or questions.
Third, an article written by COI copywriter is always quality material. We have already worked on various topics: health, children, construction, cars, decoration, insurance, automated control systems, books, massage, IT, toy, and much, much more. Every project for us always begins with a thorough study of the topic. However, we cannot be experts in everything, so we approve the topic, concept of the article and theses with the client. We hold meetings with experts, and the client’s representative is the one to approve the result.
If you know what you want to talk about, but can't find the right words, we'll pick them for you!
Article on the site and dividends from it
We recommend updating the site with articles at least twice or thrice a month.
What is your benefit from it:
- your customers are aware of your business updates;
- the website is relevant and it lives, search engines and humanity know about it;
- the site is promoted organically, you spend less money on advertising;
- a company that regularly publishes expert articles is respected and interesting — people will be able to find you not only by name or product, but also by information request.
A unique, SEO informative and useful article will enhance any resource. Our partners know this well, now it’s your turn!
Descriptions of goods / services
Is it worth it?
Imagine you are choosing a curtain for your bathroom. The offers on the Internet are endless; you click on one website, then another. You scroll down the page; your eyes catch the attractive curtains. You open them in new tabs, scroll further. When the tabs no longer fit in the browser window, you open each one to view it again.
The picture has fulfilled its mission, forcing you to choose particular curtains. Now you want more, you need letters: what is the curtain made of? How to fasten it? Is it moisture resistant? What about the condensate? The picture is aquamarine, and you would like your net curtains to be powder blue. Are there any other colors? What about the size?
All this you hope to find in the column on the right.
However, there is nothing. Just the name of the manufacturer and model.
Then you start looking for the ‘technical characteristics’ under the picture. Scroll down, and only the ‘Buy in one click’ button flashes for you.
D — disappointment. If such a curtain seems unique to you, you will probably call the seller and ask him all your questions. If not, you are likely to close the tab and leave such a website forever.
That is why the description of goods and services is just our ‘everything’. Yours, too.
P.S. What will happen if you get to buy the desired curtain on the Internet, we will tell in three paragraphs.
Poetry or prose
You already know what you need to describe the product. Question is how you do it.
Copy text from competitors or the manufacturer's website; translate it from Chinese with the help of Google Translate. What will it be?
It hurts us just to write about these ‘choices’.
Why do you believe that Google will index your site higher than the competitors from whom you took this description? Why should the buyer choose you? You have to be very like to make such deal work.
If luck is not your savior, then a copywriter will be! He or she will make a unique description with an idea and keywords, and you will receive high-quality advertising text.
Oh curtain, hide me from the storm
Now remember that aquamarine curtain. One click separated you from the order. Description is exactly the factor that prompts you to click the ‘Order’ button.
Description of you feeling the warmth of the water and the smell of fine soap that tickles your nostrils. Description of the curtain that separates you from the world and creates another one around you — your own comfortable and mysterious space.
This is what COI copywriters know how to write. We will do it for you. Contact us!
Commercial offers / presentations
Imagine finding yourself in an elevator alone with a person on whom the future of your business depends. What would you tell that person? Note that you are short-timed, from the first to the eighth floor (if you are lucky). How do you persuade to work with you? What words will you say to make a first positive impression (it is unlikely to have such a chance a second time)?
A commercial offer is what people usually listen to or read once. Fortunately, you have more than 2 minutes to prepare it. Use your resources wisely!
Commercial offer: the template is not the way out
Like any advertising text, it is not a weapon of mass destruction. Created for a specific segment of TA, it takes into account the pain points and competently emphasizes those aspects of your business that will interest these members of your audience.
Sometimes it is advisable to make an offer-letter: for example, when you do not personally present your project or the client only needs to know a little information.
However, we consider the best example of a commercial offer to be a well-designed presentation. What should it be like? Easy-to-read, aesthetically pleasing, reasonably emphasizing the benefits, strengthening the reputation. If you successfully combine graphics with text, you will get a product of double strength.
Present it effectively, and the client will be yours!
What business offers do COI clients receive?
Before starting the text, we study the target audience of the client and segment it. Each segment has its pain points, which we cover with letters or presentations. We choose a marketing strategy, we think through the topic of the letter. As a team we work on the text and graphics, we always check the opinion of the marketer, because the commercial offer must sell here and now.
Trust us with your commercial offer and no meeting in the elevator will be a problem for you anymore!
This is a special ad text. It has to be interesting; otherwise, no one will care to read it. Large materials used to be the prerogative of print media, but now they have flooded the web. Why? Because quality content finds its consumer everywhere.
Internet users have already enjoyed the pictures, and search engines have changed the algorithms: people come to the network for knowledge, and an analytical article is most relevant in this case. However, not every writing with 3.000 characters is a longread. Such an article should be useful, informative; it requires research, deep study, an unusual author's point of view. There is no place for ‘milk-and-water’ and ‘New York cameras where to buy’ keywords.
What does longread do for your website, Facebook page, and blog:
- Increases traffic (due to its own uniqueness and interestingness, such an article can stay in the top of the search engine even a few months after publication).
- Keeps visitors on your website (large material requires more time not only to write but also to read).
- Increases the activity of visitors (if the visitor has already spent time reading, then he will find a time for a comment; in addition, the topics of longreads are often contradictory, and people like to argue).
- Increases reach on social networks (such an article can be updated several times, transformed into posts, etc.).
Longread is not just a text. Large text without ‘air’ is difficult to read, so it has to be ‘decorated’ with infographics, graphics, illustrations, videos or music (such a longread we call a multimedia one), links, quotes, tables and lists. Nevertheless, they are not the main thing. The author is the first violin of this work. A person who understands the topic and knows how to present it interestingly: a professional journalist or an expert who knows how to write.
If you know everything about your business, we can work in tandem! We will transform your knowledge into a delicious and useful text. For example, in an interview. Alternatively, we can invite an expert who is familiar with the topic of your business.
Is there a special event at your company? Invite us for a report!
Commercial longread is designed to tell about your company. You can post this material on your own, as well as partner resources, update it and collect enthusiastic feedback from visitors.
We are not limited to genres: we will please your readers with a kind word through a review, adapted translation, psychological portrait, storytelling, etc.
Longread is a powerful information drive. Trust us, and your readers will remember you!