Social media design
People judge by appearances. We all know that. So if you decided to start promoting your business on social networks, the first thing you need to take care of is the look of the page.
In order for targeted advertisement to bring the expected results, the page needs to look structured and attractive, and create a reputation for being reliable and useful.
What does page design include?
- Filling in information blocks (opening hours, description, category, geolocation, etc.).
- Visual component (design of posts, header and / or avatar, templates for images in a corporate style, rules of image processing).
- Page settings (permissions, messenger, page type, title, and links).
Love is visual
If a facebook cover with a phone number is cut off on mobile devices, users will definitely see it. At the same time, quality design is hard to notice. The page is subtly highlighted in the list of others, all the graphic elements (avatar, cover, images in posts) are made in the same style and have company identity, the news feed looks uniform and orderly.
When is the time?
The best time to design pages on social networks is before running advertising campaigns. It will be optimal to post a few dozen high-quality, well-designed posts so that when potential subscribers and customers go to a page from targeted Facebook or Instagram ads, the first impression of your business is exceptionally positive.
Do today, use tomorrow!
Designers at COI Marketing & Software will develop and approve with the client a graphic component and prepare nice templates for further work on the images of the posts. If you wish, you can independently work on further publications or outsource the work for a third-party SMM specialist.
Content
Promotion on social networks is often a super help for business. Customers are interested not only in the product or service, but also in the environment in which these goods are created, the faces of the people who work on them, and the answers to the questions they care about before placing an order. The COI team knows how to meet all these needs of your subscribers.
Why subscribers love our public pages
Advertising on Facebook, Instagram stimulates sales, gives the opportunity to attract subscribers to the life of the company, inform users about discounts, promotions and novelties, organize interactive events. On social networks you can both attract a new target audience and increase the loyalty of existing ones.
When working with social networks, we are constantly expanding our service spectrum, testing new tools and leaving space for client’s edits. Though our workflow is unchanged:
Firstly.
We define the concept of community. Optimize the page for your target audience. Your business needs to be "easily searchable".
Secondly.
We develop columns for posts. Then we test them and keep the list in tone. From time to time we analyze and improve it.
Thirdly.
We develop the concept of posts. We work on graphics, textual content and take photos of products. Targeting. Each post is a separate advertising tool that carries a specific message to a specific target audience.
Fourthly.
We make a content plan for a month in advance, approve it with the client, then publish. We always leave room for up-to-date hot posts.
We analyze results on posts every month. We follow the trends of all social networks, so we are updated on their algorithms. That is why the audience of our subscribers is growing.
6 facts about our posts
COI has a true collection of advertising tools that we work on content for posts. What is the basis of our work?
- Our post doesn't just appeal to the client: it sells. It sells because it fully covers the pain of its target audience.
- Your target audience has multiple segments? We’ll find out what to tell each of them. Separate, personalized, accurate.
- We determine the number of posts based on social network algorithms and client’s public page. You do not have to pay more than you need. Less spam, we say. Customers do need reminding of your business, but you don’t have to bore them. More slam dunks!
- We have our own photo studio. Leave us your product and we will make unique photos for posts and Facebook covers.
- We prepare different types of posts: advertising, informational, interactive. But they all have one goal in common: to sell.
- We check on the page, so we know what posts it may need at specific moment: to increase communication with subscribers, promote your brand, or sell products or services.
Our strategy is simple: if we do our jobs well, our client's sales increase. We are thrilled to pieces with every achievement we make. That is why working with feeling is not only pleasant but also profitable.
Targeted advertising
Social networking is an effective, and sometimes even universal, online advertising platform. A competent and systematic work in SMM helps you get a huge target audience, and therefore, many potential customers.
The primary goal is sales. And in order to achieve it, we present products or services and target the advertising (targeting is when ads are shown only to the audience that is truly interested in them).
Tell us about your product, and we will help bring to your page the audience who wants to buy it!
It is not Facebook following us — we are following it
Advertising is your money. Smart advertising is the conversion of your money into sales.
COI team promotes smartly with the help of:
- constant analysis of posting results;
- detailed audience targeting;
- careful attention to updating the algorithms of all social networks.
We will not ask subscribers to anchor our page in the top and put pluses in the comments if Facebook changes the principle of displaying posts. But we will adapt the content and advertising to the new requirements for the user to see us.
‘Buying subscribers’ by mindlessly draining budget to show the customer a desired schedule of increasing number of participants — not our tactic. We use only ‘white’ methods. The only desired result for us is increased sales, user engagement and brand support.
Therefore, when competitors experience the fall of page indexes with updating of algorithm of social network, we watch those indexes grow instead. We work on conscience, not on shortlived cheat of the system.
Hold me tight: our advertising tools
The main thing for social media advertising is to understand whom to target. We consider it a mortal marketing sin to ignore potential customer data.
If a person has left you their mail, phone and cat's nickname, they are already your lead and can become a customer. Social networks, email, contextual advertising are powerful platforms for building client bases. Let’s not waste your potential buyers!
Has your business been around for several years? Perfectly! Based on your base, we will generate a similar one, and interested people will see your ads. We will use chatbots, connect an answering machine, customize your targeting and facebook pixel, and your ads will work!
